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Categorise: Professional Materials for Learning Chinese >> Economy and Commerce >> 
Integrated Textbooks>>A Business Trip to China (Textbook I): Conversation & Application (included Workbook & 1CD)
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NameA Business Trip to China (Textbook I): Conversation & Application (included Workbook & 1CD)
Author:Zhang Wangxi,Su Dejing
Press:BEIJING LANGUAGE & CULTURE UNIVERSITY PRESS
ISBN :7561914547/H•05065
Original:¥72/$11.46
Current:¥70.56/$11.24
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A Business Trip to China (Textbook I): Conversation & Application (included Workbook & 1CD)

基础商务汉语(上)-会话与应用(包括练习册和1CD

作者: 张旺熹,孙德金

author: Zhang Wangxi,Su Dejing

出版社:北京语言文化大学出版社

publishing house : BEIJING LANGUAGE & CULTURE UNIVERSITY PRESS

版次20057月第1

number of editions: first edition in July 2005

印次20057月第1次印刷

number of print: first print in July 2005

页数174

Number of pages : 174 pages

字数203千字

wordage (thousand words)203 thousand words

开本889×1194毫米   16开本

format889×1194 mm   16 format

ISBN7561914547/H·05065

 

 

适用对象:初级汉语水平的汉语学习者

 

 

To the Users

A business Trip to China-Conversation and Application I and II are designed for learners at a preintermediate level who have learned basic Chinese in a variety of settings. They are English speakers, or are using English as their principal second language, and they are interested in having a career or doing business among Chinese speaking communities.

At the outset of the twenty-first century, Chinese is spoken by over 1.3 billon people more than any other language. The demand for Chinese language instruction is therefore increasing rapidly. There is, however, a lack of suitable teaching materials for English speakers wanting to learn Chinese for business communication. Although some textbooks of business Chinese have recently been published in the U.S. and China, these materials tend to be designed for students who have studied Chinese for at least three years or more. Very often, the contents of these texts are quite complicated and use many uncommon business terms.

Students at overseas universities, with varying language backgrounds, often desire instruction in aspects of real world Chinese business language and culture. To provide a practical, motivating, and user-friendly business Chinese textbook, we have employed the following pedagogical approaches to meet the needs of both instructors and students:

A communicative approach: We believe that the fundamental goal of these textbooks is to improve learners’ business Chinese communication abilities. For this purpose, the lessons in the textbooks feature a series of business conversations portraying a Western businessman’s business trip to China. We have tried to make these conversations short and interesting in order to motivate students to “role play” and thus be able to memorize large portions them. We have also carefully selected frequently used vocabulary words and terms; especially business vocabulary featured in the statistical sections, and “recycled” them throughout the conversations. In order to encourage students to speak using the target language without looking at the text, we have provided a series of pictures after each workbook lesson, thus encouraging students to speak out using the new vocabulary and sentence structures.

An integrated approach: To communicate with Chinese speakers in a business environment, not only are language skills required, but also a knowledge of Chinese business culture and economic information. Therefore, unlike most Chinese textbooks, we have included two included two components in addition to the textbook’s language component-Chinese business culture and economic information. To introduce the culture in a more interesting and engaging way, David——the American businessman who goes to China for the first time, narrates his own stories, including his personal experiences and culture shocks in the form of a diary. The “Economic Background” sections, included after each lesson, are introduced visually with concise tables and in plain English. We also believe that the four language skills——listening, speaking, reading and writing, are related to each other, even though they can be acquired at different paces. It is our goal to integrate the training of the four skills by designing a large number of exercises, many of which incorporate authentic materials.

An interactive approach: In order to provide a textbook that can meet most learners’ needs, we have made the business Chinese easy enough for pre-intermediate students to get started, but also challenging enough to allow students of varying language experience to group together and learn from each other. Therefore, students will not have to wait to learn professional level language and usages until they reach an advanced level. In both the textbooks and wordbooks, we have designed many communicative activities designed to foster interaction among students as well as between teachers and students. These activities include dialogues, questions and answers, group activities, and role-plays. We also believe that students should master basic sentence structures as well as generate new sentences while emphasizing communicative functions. In order to present grammatical training in a communicative manner, we have not only given concise explanations based on the features of each sentence structure, but also a basic format of the structure and examples of usage. In addition, we have provided substitutive drills as often as possible, and use or recycle the relevant vocabulary in those examples and drills.

In an effort to be user-friendly, this textbook series is divided into two parts (I & II), with each part having two volumes——a textbook and a workbook. According to a typical university curriculum, it will normally take one semester to cover each part of the course. Each lesson in the textbook includes two dialogues, grammar and sentence pattern drills, a diary in English comparing Chinese and Western business culture, concise economic information, and supplementary bilingual business words presented with statistical tables. Each dialogue is given in both simplified and traditional characters with the associated Pinyin and English translations. The workbooks are designed to complement the textbooks. For the students’ convenience, each section in the workbook provides the vocabulary list for each dialogue appearing in the textbook. The various exercises (10 to 11 different kinds in each section) are based on communicative and interactive approaches with the focus on be saved while still meeting the various needs of students. The listening exercises should be used in conjunction with the accompanying CD. Appendices and bilingual vocabulary indices are also included in each book.

 

 

致使用者

    《基础商务汉语——会话与应用》系列教材可供具有初级汉语水平以上的学习者使用。凡是以英语为母语或主要交流语言并有兴趣在中国及华人社区从事商务活动的人,都可使用本教材来提高商务汉语的交际能力。

    21世纪之初,以汉语为母语的人口已达到13亿,其数量超过了世界上其他任何一种语言。汉语热也迅速升温。但是,很多以英语为媒介语的学习者却难以找到适合他们使用的商务汉语教材。虽然这样的教材近年来在中国和国外都出版过一些,但是往往要求学习者具备三年以上的日常汉语训练后才能涉猎,其课文内容的冗长复杂和专业词汇的生僻晦涩常常使初学者望而生畏。国外高校的汉语学生尽管有着不同的语言文化背景,但是他们都渴求学习到中国商务活动中真实的语言和文化。为了给学习者提供一部实用方便而又生动有趣的入门教材,我们在教学法上进行了下列的探索和创新,以满足师生的需要。

    突出交际能力的训练:我们深信商务汉语教学基本的和最终的目的都是提高学习者在商务活动中的交际能力。因此,这套教材的课文内容跟随一位西方商人的中国之行一步步展开。与此同时,我们尽量使每课的对话简短真切而又生动有趣,以便鼓励学生进入角色,进而能够记住大部分内容。我们也在词频统计的基础上仔细地选取使用频率较高的词汇,尤其是商业词汇,并尽量增加这些高频词在对话和练习中的重现率。为了鼓励学生用学到的商务汉语自由进行交际,我们还在练习册每课的后面提供了连环图片,学习者可根据图片的情节线索尝试使用新学到的词语和句型。

    加强综合技能的培养:在中国或以华人为主的商务氛围中进行交流,不仅要求有汉语技能,同时也需要具备一定的商业文化知识和对当地经贸情况的了解。有鉴于此,本教材有别于大多数语言教材的地方是,除了语言这一要素大外,还添加了另外两个要素——中国的商业文化和经贸信息。为了使学习者对中国商务文化有身临其境的感受,美国商人大卫用日记体的形式分段扼要地讲述了他第一次到中国经商的切身体会和感悟到的文化差异。每课正文之后我们还采用图表和简明的英语介绍相关的商业信息。在语言方面,我们也强调综合能力的训练。我们认为,语言的听、说、读、写四种能力是相辅相成的,但不必同步发展。为此,我们设计并提供了大量的仿真练习以提高学习者综合的语言能力。

    提倡互动式教学:为了满足绝大多数学习者的需要,我们的教材一方面尽量化难为易,使具备初级汉语水平的学生就可开始学习商务汉语;另一方面则带有一定伸缩性和挑战性,以利于不同程度的学习者结成语言伙伴,互相学习,取长补短。这样,学生就可以根据自己的需要,早日选择学习的方向,而不必等到学完高年级日常汉语之后才接触职业双语。在相互配合的课本和综合练习册中,我们设计了很多交际练习以鼓励学习者之间和师生之间的互动交流。这些活动包括对话、问答、分组活动、模拟角色等等。在突出交际能力训练的同时,我们也意识到学习者必须掌握基本句型及类推以生成新句子的能力。为了达到在商务交际活动中进行语法训练的目的,我们不仅根据每个句型的特点作了针对性的说明,而且提供了基本的句式和用例,并引导学生运用新学到的词语做大量的句型操练,以建立语言接受能力和生成能力的互动。

    基于方便教学者使用的目的,本教材分为上下两册,每册包括课本和综合练习两个分册。根据比较常见的国外大学的课程安排,每册教材一般可供一个学期使用。课本中的每一课都包括两段对话、相关的句型、注释和替换练习,以及日记体的中外商务文化比较和简要的经贸信息。为了扩大学习者的词汇量且便于查问参考,每课还有汉英对照的用图表分类列出的常用商务词汇。每段对话都有简体字、繁体字、汉语拼音和英文翻译的相互对照,以便于学习者根据自己的情况选择和参考。综合练习册配合课本的内容而设计。为了学习者的便利,练习册中每课都提供了与课文中每个对话对应的词汇表。为每课设计的各种不同的练习都以功能教学和互动教学理念为指导,注重商务汉语会话和商务双语应用能力的训练。我们希望这些教学材料在满足学生需要的同时,也能够节省教师的备课时间。此外,每册教材还附有与课文和练习配套的CD光盘,以及各类附录和双语词汇索引。

 

catalogue of this product

Preface 

To the Users

致使用者

Abbreviations for Parts of Speech

Characters in the Story

 

Lesson 1 Arrival  到达

Dialogue 1  On the Airplane  在飞机上

Dialogue 2  Go Through the Customs  入关

David’s Diary: Introduction

Day 1

Economic Information: General Introduction to the Chinese Economy

 

Lesson 2  Checking in a Hotel  住宾馆

Dialogue 1  Registration  登记

Dialogue 2  Services  服务

David’s Diary: Later on Day 1

Economic Information: Chinese Hotels

 

Lesson 3  Banking  银行

Dialogue 1  Would You Like to Open an Account?  您要开户吗

Dialogue 2  Currency Exchange  美元换人民币

David’s Diary: Day 2

Economic Information: Banking

 

Lesson 4 Business Meetings  商务会谈

Dialogue 1  First Meeting  会面

Dialogue 2  Meeting in Progress  开会

David’s Diary: Day 3

Economic Information: Foreign Trade of China

 

Lesson 5  Business Banquets  商业宴请

Dialogue 1  Hosting Dinner for Visitors  接风

Dialogue 2  Express Appreciation  答谢

David’s Diary: Day 4

Economic Information: Banquets

 

Lesson 6  Business Discussions  洽淡生意

Dialogue 1 Price Negotiation  议价

Dialogue 2 Closing the deal  成交

David’s Diary: Day 5

Economic Information: China’s Foreign Investment

 

Appendices  附录

Appendix 1: Map of China

Appendix 2: Special Administration Regions

Appendix 3: Special Economic Zones

Appendix 4: Coastal Cities Open to Foreign Investment

Appendix 5: Coastal Economic Development Zones

 

Acknowledgements

鸣谢

 

 

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·A Business Trip to China (Textbook II): Conversation & Application (included Workbook & 1CD) 


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